#ygkChallenge: OUT FOR A SIP

The #ygkchallenge is an ongoing series where we dare you to be different, resolve to be better, and or do something awesome in support of our beloved community. Each week, Kingstonist establishes a new, ambitious or quirky goal, encouraging you to step out of your comfort zone and do something great, and hopefully a little out of the ordinary. By taking part in this community-wide initiative, we hope to make Kingston (and the world) a slightly better place to live, work and play.

This week’s #ygkchallenge encourages you to:

Spread the word about FRIGGIN’ BUDDY v COKE.  For those of you who may have been away from civilization for the past few days, it’s time to get caught up on a breaking David versus Goliath story with a distinct local connection.  Kingston’s own B RICH, the rhyme sayer who shot to world-wide fame with the hit single Out for a Rip, released a new music video on Tuesday, where he raps about the troubling tale of his copyright claim against soft drink giant Coca Cola Ltd.  Who knew that he had the ability to actually trademark the phrase Out for a Rip?  So the story goes, B RICH, aka Friggin’ Buddy, was dismayed to learn that the Coke® and a Song: Summer Campaign, which features song lyrics on the company’s packaging, included his registered trademarked catchphrase.  The resulting Out for a Sip video serves as a cease and desist notice to Coke, complete with a list of modest demands sought after as a settlement.  While Coke has stated that they are aware of the video and are reviewing the situation, here’s your chance to help encourage them to make it right, by paying B RICH’s parking tickets, and making his dream trip to Saskatoon a reality.

Join us in completing this week’s #ygkchallenge by liking it on Facebook and/or re-Tweeting it on Twitter. By liking and sharing, you’re not only committing to doing something great, but you’re also helping us spread the word and hopefully encouraging others to participate.

Photo credit to premasagar.