United Way KFLA announces $3.8M goal for 2023 fall campaign

The 2023 goal was revealed at the annual campaign kickoff breakfast on Friday, Sept. 8, 2023. Photo via United Way KFLA.

This morning, the United Way of Kingston, Frontenac, Lennox and Addington (KFLA) announced its fall fundraising campaign goal of $3,820,000 at the annual campaign breakfast.

The kickoff breakfast was held at St. Lawrence College, and more than 250 community members were in attendance to witness the reveal by Campaign Chair Colonel Sonny Hatton on Friday, Sept. 8, 2023, according to a release from the United Way.

“Kickoff is always an exciting event,” said Col. Hatton. “Our Campaign Cabinet volunteers have been hard at work since early in the year, laying the groundwork for a strong campaign. I am excited to work with my fellow volunteers and community members to make the 2023 campaign a great success.”

The United Way stated that the 2023 Campaign Goal represents a slight increase over last year’s goal and reflects the continued and growing needs in the community. The annual campaign raises funds that are then invested locally in programs that support people in vulnerable situations. As the effects of the pandemic persist and costs rise, the United Way KFLA continues to work collaboratively with agencies and community partners as a unifying force to tackle complex social issues including homelessness, food security, addictions, and mental health, according to the release.

“It is estimated that one in four Canadians are using, or will need to use, charitable services over the next year for basic necessities. In many instances, individuals are accessing multiple services just to meet day-to-day needs such as food and shelter,” said Col. Hatton. “As the needs continue to grow and agencies work to keep up, we need to support each other. The theme of this year’s campaign is Stronger Together because when this community unites for a common cause, there is nothing we cannot achieve.”

Volunteers representing workplaces in the community shared their individual campaign goals at the kick-off and the events they have planned including barbeques, bake sales, food truck lunches and most importantly personalized employee giving, the United Way noted.

“We are grateful for the support of so many workplaces throughout the community and I’m looking forward to attending events, meeting donors and volunteers and working together to support this amazing community,” added Col. Hatton.

According to the release, this year’s campaign will also receive a boost from the renewal of two Leadership Challenge Grants announced earlier this summer. Paul and Ray Di Rinaldo at RDR Wealth Management have stepped up to offer the Leadership Challenge Grant this year and donors who give at the Leadership level giving $1,200 or more for the first time will have their donation matched to a maximum amount. Donors who are already “Leaders of the Way” and add at least 10 per cent to their previous year’s gift will also see their increased donation matched under the Leadership Grant.

The other renewed grant, the Women United Challenge Grant, is generously donated by Jessica Bayne Hogan and specifically encourages women to donate at the leadership level, matching their gift as well. The Women United Challenge Grant was offered in 2021 and 2022 and helped increase donations by women Leaders significantly.

“We are incredibly grateful for Paul and Ray Di Rinaldo’s and Jessica Bayne Hogan’s leadership and support to this year’s campaign,” said Col. Hatton. “We are asking community members who are financially able to show their support by investing, or continuing to invest, in their community and to increase their gift if they can.”

The 11-week campaign wraps up on November 24, 2023. For more information and updates, visit www.unitedwaykfla.ca.

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