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United Way’s ambitious goal reflects increased need in the community

This year, the United Way KFL&A has announced a fundraising goal of $2,900,000 for their annual campaign.

The virtual announcement was made this morning through Facebook and the United Way KFL&A website by 2020 Campaign Chair and Kingston Chief of Police, Antje McNeely, reads a media release dated Friday, Sept. 11, 2020.

According to the release, more than 59,000 people were helped in the KFL&A region last year, and this year the needs are even greater. During the first four months of the COVID-19 pandemic, 42,000 individuals received support through 87 programs.

The 2020 goal reflects the growing need in the community. It is also an ambitious goal, as United Way is unable to raise funds through community events this year. According to the United way, workplace campaigns, where the bulk of their target is raised, may also be limited. Many businesses and workplaces have been affected by the ongoing pandemic and will modify their campaigns.

The announcement of the annual region-wide goal is usually made in front of more than 500 United Way supporters and volunteers over breakfast at the Ambassador Hotel and Conference Centre. This year’s announcement reflects how the annual fundraising campaign will be different in many ways, the United Way said in the release.

“So far, 2020 has been unprecedented, with added challenges brought on by the pandemic. This has altered the landscape as to how we can support our community,” says Campaign Chair McNeely. “However, new opportunities arise from crisis; this year’s campaign will find new ways to connect with our community, with virtual platforms widely practised.  By utilizing video, teleconferencing, and other workplace platforms, speakers will continue to share their stories on how United Way funding has impacted their lives.”

“The needs are great as our agencies work hard to meet the complex issues faced by their clients,” McNeely added. “In times of crisis, we need to come together and work to make sure immediate needs are met and the most vulnerable members of our community are taken care of. We are asking people to continue to show their local love, continue investing in their community if they can and, if possible, to consider increasing their gift.”

The 12-week campaign wraps up on Thursday, Nov. 26, 2020. For more information and updates visit www.unitedewaykfla.ca

About United Way KFLA

United Way works with individuals, organizations and key partners to build and strengthen our community bringing people and resources together to facilitate change. Our vision is a future where people are self-sufficient in a community, where individuals live with hope, dignity and a sense of belonging. United Way funds programs that meet immediate needs and addresses the root causes of local issues. Stay up to date by following our social media channels – FacebookTwitterInstagram and LinkedIn 

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