South Frontenac recruiting committee to update community brand

Photo by Tori Stafford.

South Frontenac Township is recruiting members for a steering committee to guide an overhaul of the community’s brand.

The Township is looking for local community members to assist with choosing a consultant for this project, and to provide feedback and insight throughout the process.

“In recognition of the community’s vibrancy and growth, and as part of Council’s 2019 Strategic plan, the Township will be updating the South Frontenac brand to better represent our community and Council’s new vision: Natural, Vibrant and Growing – A Progressive Rural Leader,” reads a statement from the Township.

South Frontenac has a rich agricultural heritage, is home to the Rideau Canal UNESCO World Heritage Site, the Frontenac Arch Biosphere and over 75 lakes. The updated brand will include new imagery and message will leverage the community’s natural assets and rural lifestyle, the Township said.

Anyone interested in contributing to the Township’s vision for an updated brand is asked to apply. The Township is seeking residents who have a passion for South Frontenac, with preferred experience in one or more of the following fields:

  • Branding
  • Marketing
  • Graphic Design/Visual Arts
  • Economic Development
  • Other Creative Fields

Applications are to be submitted to the Office of the CAO by 3 p.m. on Monday, Aug, 24, 2020. Submissions can be sent via email to [email protected], in person, or by mail to: 4432 George St., Box 100, Sydenham ON, K0H 2T0.

Council will consider candidate selection in early September with the first meeting of the Steering Group projected to take place in mid-September. Subsequent meetings will be ad-hoc in nature and expected to conclude by the first quarter of 2021. Meetings may require electronic participation from group members.

For more information, interested parties can review the latest Branding Report that went to Council on July 21, 2020.

Samantha Butler-Hassan, Local Journalism Initiative

Samantha Butler-Hassan is a staff writer and life-long Kingston resident. She is a news junkie and mom who loves reading and exploring the community. This article has been made possible with the support of the Local Journalism Initiative.

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