Napanee accepting proposals for naming rights for Recreation Centre

The Recreation Centre in Greater Napanee will be renamed after 20 years of being known as the Strathcona Paper Centre. The Town will be entertaining proposals later this spring. Kingstonist file photo.

The Town of Greater Napanee is welcoming proposals to secure the naming rights for the Recreation Centre, with the intent to negotiate and enter into a sponsorship agreement with the Town of Greater Napanee.

As Kingstonist readers may recall, on Tuesday, Dec. 13, 2023, Napanee Town Council directed Town staff to issue a request for proposals (RFP) for the naming rights to what is currently known as the Strathcona Paper Centre, with a minimum bid requirement of $30,000 per year. According to a release from the Town, Napanee seeking to enter into a 10-year naming and sponsorship agreement with a business or organization that strategically aligns with its mission.

“The Town of Greater Napanee promotes cultural growth, health, wellness, and fitness for all residents in the Lennox and Addington region and offers opportunities to participate in a wide range of activities by providing exceptional recreational, leisure and cultural facilities,” Greater Napanee said in the release.

The Town shared that the Recreation Centre naming rights package offers the successful proponent:

  • Interior and exterior building signage.
  • Website, social media, electronic and print material.
  • All Recreation Centre-related news releases.
  • Use of facility booking software, which creates all invoices, receipts, and schedules.

Designed primarily as a twin-pad ice arena, this multi-purpose community facility is also available for conferences, weddings, trade shows, graduations, parties, and meetings of all kinds. According to the release, there are rooms to comfortably accommodate small groups or large gatherings, allowing a wide range of social, sporting, and cultural activities.

The Recreation Centre is located at 16 McPherson Drive, adjacent to nationally branded hotels and restaurants and is within proximity to a secondary school and two elementary schools. The Recreation Centre is also adjacent to Highway 401 with a reported average daytime vehicle traffic of 40,000 (2016), according to the release.

“Many different user groups including minor hockey, junior hockey, skating club, soccer, seniors’ activities and more attend our facility throughout the year bringing lots of exposure to your company. In each of the last two years, the foot traffic at the Recreation Centre has been over 150,000. The Recreation Centre hosts various events throughout the year and boasts a diverse audience generating tens of thousands of impressions each year,” the Town stated.

“Our facility brings a diverse group of visitors including young children to seniors cheering on the younger generations. The vast range of people allows the ability to target varied demographics. While Greater Napanee has 16,000 residents, the Recreation Centre draws from surrounding municipalities as well as regularly hosting user groups from the cities of Kingston and Belleville.”

The Town invites interested parties to submit a detailed proposal for this opportunity. Proponents are asked to submit one hard copy, clearly marked “Request for Proposals for TGN Recreation Centre Naming Rights”. According to the release, proposals will be received at the front reception desk until 1 p.m. on Friday, Mar. 15, 2024.

The minimum bid requirement for the Recreation Centre naming rights is $30,000 per year for a term of 10 years to be made in equal annual instalments.

Proposals are to be submitted to:
Town of Greater Napanee
c/o Manager of Community Economic Development
99A Advance Ave., Napanee, ON K7R 3Y5

According to the release, proposals may be delivered to the front reception desk by hand, courier, or mail. The Town noted that proposals received after closing time shall not be accepted and will remain unopened.

“All proposals will be date and time stamped upon receipt. In a date and/or time dispute, the front reception desk clock will govern. The Town of Greater Napanee is not responsible for the timeliness of documents delivered or delivered to a location other than the specified address,” Greater Napanee stated.

The town asks interested businesses and organizations to visit Bids & Tenders to submit a proposal for this bid. 

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