A partnership was announced in March, pairing Kimberly-Clark Canada (K-C Canada) with United Way Centraide Canada to assist local United Ways in their COVID-19 community relief efforts across the country. K-C Canada pledged to donate 100,000 rolls of Cottonelle® and 10,000 Kleenex® Facial tissue products across the country to help those in need.
The United Way Kingston, Frontenac, Lennox & Addington was one of the five Canadian communities accepted to receive a donation from K-C Canada. Each community received shipments in June and with the help of Lionhearts, Inc., who helped unload and store the large donation, United Way KFL&A is currently coordinating pick-ups from various agencies throughout the community.
“This is wonderful news for our community and the agencies that are working so hard to help the most vulnerable members of our community during this challenging time,” said Bhavana Varma, President and CEO of United Way KFL&A. “Thank you to Kimberly-Clark for this generous donation. Our agencies are so delighted and appreciative of this support.”
In addition to the product donations, Kimberly-Clark Canada is committed to helping the most vulnerable populations receive critical community services and support during this global crisis by donating $100,000 to United Way Centraide Canada’s National Fund.
This commitment marks the largest single Canadian donation in Cottonelle and Kleenex brand history and is part of a larger commitment by Kimberly-Clark Canada, a longtime supporter of United Way Centraides across Canada.
“We’re proud to partner with United Way Centraides to mark Kimberly-Clark Canada’s largest single donation to-date,” said Natalia Surina, Senior Brand Manager for Kimberly-Clark. “United Way helps so many communities and we’re happy to be able to help get essentials to those who need it most.”
About United Way of KFL&A
The United Way works with organizations, individuals, and key partners in KFL&A to build and strengthen the community bringing people and resources together to facilitate change. Their vision is a future where people are self-sufficient in a community, where individuals live with hope, dignity and a sense of belonging. Visit www.unitedwaykfla.ca for more information.