Businesses and event organizers in Lennox and Addington now have the opportunity to secure funding through the County’s Tourism Activation Program.
With a variety of “unique tourism products, as well as a variety of top-notch events that are enjoyed by both residents and visitors alike,” Lennox and Addington is hoping to grow those tourism-based products and events, the County said in a press release.
With that in mind, the Lennox and Addington County Economic Development Office is accepting applications for the Tourism Activation Program, with will allow for funding requests with a maximum of $2,500 per application. This is the second year the County has run the program, and applications will be accepted from now until Friday, Feb. 28, 2020 at 4 p.m.
“The goal of the funding is to create additional unique experiences that will further increase visitation to L&A,” the County said.
“Funding is available to L&A-based businesses and event organizers for new event creation, event enhancement, or new/enhanced tourism product development.”
According to the county, funding will be equally available to tourism businesses and event organizers in each of Lennox and Addington’s four partner municipalities: The Township of Addington Highlands, the Town of Greater Napanee, Loyalist Township, and the Township of Stone Mills.
The County said that examples of event enhancements include incorporating live music, local food, “or other exciting additions that will draw visitors from further afield and make for a more memorable experience.” The County pointed to concerts and sporting events as potential new events, as well.
On top of the funding, applicants will have the opportunity to meet with County staff to discuss their projects and look into potential marketing partnerships, as well as ways they can join Lennox and Addington’s ‘Naturally L&A’ tourism marketing brand campaign.
An information session about the program will take place on Tuesday, Feb. 4, 2020 beginning at 7 p.m. at the Lennox and Addington County Museum and Archives, located at 97 Thomas Street East in Napanee. There, County staff will speak about the program and discuss potential projects in more detail.
Applications for the Tourism Activation Program can be founf on the NaturallyLA.ca website here, along with further information. Applicants are urged to attend the information session, or to contact Community Development Officer Rob Plumley at 613-354-4883 ext. 3271, or via email at firstname.lastname@example.org.