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Kingston’s Amelia Rose to be featured in British Vogue

Fashion aficionados in Kingston have further reason to celebrate their own in January of 2022, as Amelia Rose – the brand, as well as the designer – will be included in the iconic fashion bible’s British edition.

January’s issue will feature the stunning Amelia Rose, modeling one of her most coveted works; the velvet crush kimono, which seamlessly (pun intended) blends the chic look of crushed velvet with the casual, comfortable, and classic beauty of a robe – quintessential effortless elegance.

Amelia Rose models her critically-acclaimed velvet crush kimono, available through Kingston-based Amelia Rose The Label. The kimono will be featured in the January 2022 issue of British Vogue. Submitted photo.

In a communiqué from Vogue on Amelia Rose The Label, the venerable style encyclopedia gives praise to Rose’s imaginative work:

“Amelia Rose is a Canadian designer creating effortlessly cool layers and headwear with a focus on pieces that are flattering on all sizes. Fashioning layers such as kimonos and scarves that are one size fit, they remove all the guess work, making for a perfect gift.”

A snippet of the write up on Amelia Rose The Label from British Vogue, as posted on Amelia Rose’s Instagram account.

In posting the write-up on social media, Rose candidly expressed her reactions.

“I can’t even express how I feel! Seeing my name and picture kind of made me question if it was real and also made me question ‘why me?!’” she wrote.

“As entrepreneurs/business owners/artists, we tend to be harder on ourselves – we critique and overthink!” she continued.

“Remember to take the time to recognize your successes big or small! We as artists need to remind ourselves that we are amazing and worthy of being recognized. If you work with intent, passion and purpose, good things will come from it.”

Born and raised in Kingston, Rose said that she travelled a lot growing up, and that while her life in Kingston contributed to her flair for fashion, it was during her various travels that she picked up much of her inspiration for creating her unique regalia, bringing the culmination of her style experience back to enrich Kingston’s fashion scene.

Amelia Rose, again donning the romantic-yet-edgy crushed velvet that caught the attention of British Vogue, but this time in a headband. Submitted photo.

“There have been multiple journeys for me, from Algonquin College for the tourism industry, to receiving my certificates in aesthetics and makeup. This all led me to start my first business venture in the beauty industry for a few years until I had my first child, which put that on pause, and led me to reassess my goals and passions – which led me to making children’s apparel. This was the starting point of Amelia Rose The Label. I rebranded and transitioned into women’s fashion,” Rose said of what factors contributed to her designer career.

Returning to the theme of her social media post regarding the Vogue feature, Rose said that she was baffled when British Vogue reached out to her about her work with the goal of including it in the magazine that is oft billed “The Fashion Bible,” so much so that she had later inquired to Vogue as to why her work, among thousands of other examples from designers, was chosen for the magazine.

“The why played with me. So much so that I asked them… why me? How did they find me? They answered with: ‘Your social media presence, specifically Instagram, caught our eye.’ This was quite humbling, because it confirmed that my artistic presence and hard work was being acknowledged,” Rose expressed.

Hard work is definitely the force which has propelled Amelia Rose to new heights in fashion, as she attests that she does all her own photography, social media building, and other key aspects of her brand, work which would typically be delegated to a team. Rose does all this while also finding balance as a parent of multiple children. Her kids, Rose said, were a major factor in her starting her career – which began with children’s apparel before evolving into the women’s fashion label catching the eye of some of fashion’s largest influencers.

As for the future of Amelia Rose The Label, as well as the human, Rose expressed her desire is to see more of her work in stores and to expand the label, and that in the unlikely event that this fell short of fruition, she would use her experience to help others starting out in the industry to grow their brands instead.

A graduate of Kingston Collegiate and Vocational Institute (KCVI), Rose said that the majority of her work history prior to her ventures in fashion has been in the food industry, where, since the age of 14, she helped with her parent’s catering business in Kingston. After high school, she attended college in Ottawa, where she later started her work that would ultimately lead to her rise in the world of fashion.

Those wanting to find out more or support one of Kingston’s own fast-rising fashion moguls can check out Rose’s line of apparel at www.ameliarosethelabel.ca/, where gift cards can also be purchased. Follow Amelia Rose The Label on Instagram or Facebook.

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