Holiday Smile Cookie Campaign raises over $60K for United Way KFL&A

From left – United Way KFL&A Board Chair Antje McNeely, United Way KFL&A President and CEO John DiPaolo, local Tim Hortons owners Leanne O’Mara and Sherri Agnew, local Tim Hortons manager and representing owner, Amit Seth and Ashley Balfour. Not pictured, owners Kylee and Nate Moore. Photo via United Way KFL&A.

The first Holiday Smile Cookie campaign by Tim Hortons was a success, raising $9.8 million across the country.

Kingston-area Tim Hortons restaurants raised an impressive $133,285.14 from the sale of the white chocolate chip sugar cookies infused with red and green sprinkles and adorned with a hand-decorated smile, with those funds to be split between two organizations.

During the week of November 13 to 19, 2023, 100 per cent of the proceeds from the sale of Holiday Smile Cookies went to over 600 local charities and community groups that are being supported by Smile Cookies for the first time, including Tim Hortons Foundation Camps. Here in Kingston, United Way KFL&A received $66,642.57, and the Tim Hortons Foundation Camps shared the rest of the local proceeds from the campaign.

Tim Hortons Holiday Smile Cookies. Photo by Logan Cadue/Kingstonist.

“United Way KFL&A is very thankful to be the recipients of the Holiday Smile Cookie campaign here in Kingston. Thank you to the local store owners for choosing the United Way as their charity partner, thanks to Tim Hortons and thank you to the incredible community for supporting this campaign,” said John DiPaolo, President & CEO of the local United Way. “I decorated some cookies during that week and it was amazing to see the enthusiasm of the staff, the community, and the volunteers. These funds will help our community agencies and programs continue their important work right here in Kingston, helping our most vulnerable community members.”

According to the United Way KFL&A, the Holiday Smile Cookie campaign was so successful that some Tims restaurants ran out of their white-chocolate sugar cookies with red and green sprinkles and switched to the classic Tims chocolate chunk cookies near the end of the campaign to keep the fundraising going.

“Smile Cookies are always a big hit in our community and we were pleased to see the response to the new Holiday Smile Cookies. Our amazing community helped to spread kindness this holiday season – all in support of a great cause!” said Leanne O’Mara, local Tim Hortons owner. “The local Tim Hortons owners were unanimous in choosing the United Way KFL&A as our charity partner. We know that the United Way focuses on the most vulnerable members of our community by funding programs and local agencies, and we are thrilled to support the important work that they do to support individuals and families locally.”

Last year, over 54,000 people were helped through United Way funded programs and agencies including community members and families facing poverty, food insecurity, mental illness, addictions, family crisis and homelessness, according to the organization. Funds raised through the Holiday Smile Cookie campaign will help United Way KFL&A continue this important work.

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