Frontenac County seeks community input on brand expansion project

Photo via Frontenac County.

The County of Frontenac is seeking community input for the kick-off of a tourism brand expansion project. Residents and business owners are invited to participate in community engagement events across the County and online.

The brand expansion project comes following Council’s approval of a new Destination Development Plan, which, according to a release from Frontenac County, recommends Frontenac “define its voice and tourism brand narrative as a foundational step to long-term, sustainable success in enhancing the local visitor economy.” Initiatives are being led by the County’s Economic Development team and supported by partners tante consulting inc., a tourism development firm, and B4brand Consulting Group Inc., a branding, marketing and storytelling agency. 

“We want to meaningfully connect and resonate with visitors and prospective visitors through enhancements to our existing brand, with a particular focus on storytelling,” said Debbi Miller, Community Development Officer. “We know that the best way to do that is through our vibrant and warm community, which is why we are creating these opportunities for conversation, in fun and engaging settings.”

The County is holding two events to provide opportunities for “dialogue and informal conversation” about the Frontenac brand, according to the release. They want to hear from residents and business owners in the community, asking “What does the County represent from a tourism perspective, and how do we tell our story?”

A community walk and talk in Sydenham is scheduled for Thursday, Oct. 6, 2022, starting at 5 p.m. at the Kingston, Frontenac Public Library in Sydenham, and a paint night, led by Wolfe Island Gallery will take place on Wednesday, Oct. 5, 2022, at 7 p.m. on Wolfe Island.

According to the County, there is no fee for participation, though capacity is limited for both events. More information can be found on the Engage Frontenac webpage. Individuals who are not able to participate in-person are invited to respond to an online survey about the Frontenac brand, also available on the Engage Frontenac webpage.

These activities will help to shape what exactly the brand expansion will look like, and participants will be invited to review and provide feedback on the preliminary results before the project is finalized, the County stated. For more information and updates, visit the Engage Frontenac website. 

The County provided the following details of the events:

Paint Night 
When: Oct. 5, 2022, 7 to 9 p.m. 
Where: Wolfe Island Gallery, Township Hall  
What to bring: Yourself 
Artists and artist-wannabes are invited to join us for a fun evening of art and conversation. Participants will be provided with canvases, paints and brushes, and led to create their own personal masterpieces with help from local Wolfe Island Gallery artists,  Ages 16+. Register here.

Community Walk & Talk 
When: Oct. 6, 2022, 5 to 7 p.m. 
Where: Cataraqui Trail (Meet at Kingston Frontenac Public Library in Sydenham) 
What to bring: Comfortable hiking shoes 
As the leaves start to turn, join us for a short hike followed by refreshments as an opportunity to connect with your neighbours and the project team. We’ll have a casual conversation about all things Frontenac, and hope to hear your take on “What makes Frontenac, Frontenac?” Registration not required.

Take our survey
Residents, business owners and visitors alike – the County invites you to take 5 to 10 minutes to fill in a survey that explores Frontenac’s tourism brand as you see it. Click here to get started. Participants can enter to win one of three $50 gift cards to a local vendor of their choice! 

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