City invites community input for Third Crossing branding

The City of Kingston is asking for community input on the branding vision for the nearly-completed third crossing, which will join John Counter Boulevard and Gore Road, over the Cataraqui River.

According to a release from the City, the bridge’s new name, Waaban Crossing, and related branding will be integrated into interpretive and directional signage, planning for future artistic installations, as well as the continued development of educational, community-based programming.

“These branding guidelines are being developed to communicate the greater meaning of the bridge, and to celebrate the history, culture and contributions of Indigenous communities in the region,” said Jennifer Campbell, Director, Heritage Services. “We welcome the community’s input, which will guide how the name will be represented once the bridge is complete.”

The branding survey is open for public input until 4 p.m. on Monday, Jun. 27, 2022.

Following the announcement of the community-selected name at the City Council meeting on March 22, a request for proposals was launched, inviting prospective proponents to submit proposals for the branding guidelines, the City stated. Through this process, BmDodo Strategic Design was selected in May 2022 and has met with staff to begin discussions, according to the release.

The City said that the use of “Third Crossing” will continue until the bridge construction is complete and the bridge officially opens at the end of 2022.

How to get involved:

• Complete the branding survey on Get Involved Kingston by 4 p.m. on June 27.
• Request a copy of the survey by calling 613-546-0000. (A postage-paid envelope to return the survey will be included.)
• Complete the survey by phone with City staff by calling 613-546-0000.